For IT Managed Service Providers
Your own AI service line, without an AI team.
Your clients keep asking about AI. We make your MSP AI-savvy first, then deliver AI to your clients under your brand. You earn 20% for life, and we do the delivery.
Rather talk first? Book a free 30-minute AI opportunity call.
Sound familiar?
A client asks “So what are we doing about AI?”
You mention Copilot, change the subject and hope it doesn't come up again. It's a common moment.
Most MSPs have sold a few Copilot licences and called it an AI strategy. That's “Level 1” AI. The real work starts when AI is running your own business first.
You need to be using AI effectively before you can sell AI to your clients.
Proven in a real MSP first
Here's what it actually saved at 1-Fix
1-Fix is our founder's own MSP in the Thames Valley: 17 staff and around 100 clients. We built its AI Business Brain, 1-Brain, before offering it to anyone else.
Up to 10 min
Saved per ticket by the chatbot that knows the documentation, PSA tickets and commercials.
2 min
Saved per ticket by the classifier that picks the right ticket type and subtype.
£35k a year
A full-time dispatcher's work, now done by the auto-dispatcher.
About £600/mo
Tools replaced: CloudOlive for billing reconciliation and Cognition360 for analytics.
“I used to lose half a day pulling a client review together from tickets, invoices and old emails. Now I ask the Brain and I've got the full picture, plus the questions I should be asking, in under 30 minutes.”
Callum HurstClient Account Manager, 1-Fix“Using the whitespace analysis tool on 1-Brain has identified over £150k per month of additional revenue opportunities we've not taken advantage of. We're now creating marketing campaigns in Hubspot, via 1-Brain, to target these clients with great success.”
Dan CoadyHead of Sales, 1-FixTwo ways to partner
Use it. Sell it. Or both.
Most partners start by using it. It's the fastest way to see the value, and the best way to sell it with confidence.
Use it in your MSP
Make your MSP “Customer Zero”
Run the AI Business Brain inside your own business, the way 1-Fix does. Client reviews prepared in minutes, tickets classified and dispatched for you, and every system answerable in plain English.
Value: a lower cost to serve every client.
Sell it to your clients
AI under your brand
You introduce clients. We deliver AI projects and AI Business Brains under your brand while we stay in the background. You keep the relationship and earn 20% for life.
Value: new monthly income without hiring an AI team.
Help to sell
The “1 hour” pilot kick-off call
One meeting with your client to find their first paid AI project. We give you the method so your account managers can run it, with no AI background needed. Upload the transcript and get a quote we've checked.
Help to sell
A live demo you can show clients
Clients see a working AI Business Brain answering real business questions, so they understand it in minutes rather than slides.
The partner share
You earn 20% of everything your clients buy. For life.
Roadmaps, AI Business Brains, monthly fees and projects. Platinum Partners earn 25%.
“Ten of your clients on the AI Business Brain pays you £1,400 a month, every month, and we do the delivery.”
| One introduced client buys | Client pays | You earn |
|---|---|---|
| AI Readiness Roadmap | £1,950 | £390 |
| AI Business Brain setup (after the Roadmap credit) | £4,000 | £800 |
| AI Business Brain monthly fee | £700 a month | £140 a month |
The BRIDGE Method
Six steps from “what about AI?” to earning from it
It's the same path 1-Fix followed. Your MSP runs on AI first, then you take it to your clients.
- B
Baseline
The free AI Readiness Scorecard and a 30-minute opportunity call with three quick wins.
- R
Roadmap
Recorded workshops turned into a ranked list of AI opportunities with ROI estimates.
- I
Install
The AI Business Brain set up inside your own MSP and connected to your systems.
- D
Daily use
Your team trained and using it every day, so you see the savings first-hand.
- G
Go to clients
“1 hour” pilot kick-off calls with your clients to find their first paid AI project.
- E
Earn
We deliver under your brand. You earn 20% for life.
Our partner promise
We never approach a business that already has an MSP
Your clients are your clients. They see your brand, we stay in the background, and if one of them comes to us directly, we bring you in.
Beyond “Level 1” AI
Not just another Copilot licence
The AI Business Brain is like your ChatGPT or your Claude, but fully grounded in all of the knowledge of the business. It's all your data, and it's locked into your business.
It works across ConnectWise, Xero, documentation and tickets, and usually pays for itself by replacing tools you already pay for.
Free guide
The AI questions your clients are asking
A free guide for MSP owners, so you've got a good answer the next time a client asks “what about AI?”.
FAQs
Questions MSPs ask us
How do we make money from this?
Will you approach our clients?
Whose brand do clients see?
Do we need AI skills in-house?
Is this just Copilot?
Which PSAs do you work with?
How do we know it works?
What's the first step?
Next step
Start with the Scorecard. It's free.
17 questions about how your MSP runs today. Then a free 30-minute call where we go through your results, name three quick wins and show you 1-Brain working live. This is not a sales pressure thing.
Already know you want in? Start your partner sign-up.